Art Direction & Copy Writing for Social Media
Instagram Launch Campaign
Soi.38 is a Thai Restaurant, delivering seasonal, regional and ethical Thai food paired with local wine. In 2018, owners Daisy Miller and Terry Intrarakhamhaeng rebranded their street-food-inspired eatery with the Crafty Design team, elevating their dining experience to new heights.
Our role in the project was strategically art directing their Instagram launch campaign. This involved curating existing imagery, directing professional photography, incorporating the new branding story via graphics and copy writing for captions and hashtags, and creating original iPhone imagery, to craft a deliciously fresh social media feed.