East End Adelaide
Art Direction / Branding & Identity / Digital Design / Product Design
Identity for Local Precinct & Community
The brief for this community-led project was to refresh the existing East End Adelaide logo and digital presence with a modern identity and photographic campaign-driven online directory. Our design solution references the heritage and icons of the area, emphasising the wide offering of cultural experiences on offer, whilst positioning it as a compelling place to visit. The core graphics partner with our curated selection of pre-existing photography, and are accompanied by a freshly-commissioned series by photographer Daniel Marks for the website campaign.